R60 Cram It In The Boot!
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#10
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The Countryman ad was rather goofy IMO. However, somehow Chrysler came up with a very cool vibe for a rebadge Sebring --amazing:
http://www.youtube.com/watch?feature...&v=SKL254Y_jtc
MINI - 25
Chrysler - 31
http://www.youtube.com/watch?feature...&v=SKL254Y_jtc
MINI - 25
Chrysler - 31
#11
I'm embarrassed for MINI/BMW. They completey dropped the ball on this one. It was as bad or worse than the guys sucking someone else's finger for chip/cheese residue and later sniffing someone's pants. Other than being completely tasteless, it didn't promote the 4-door and AWD capability. I'm not saying it will happen but I really don't want my car and major hobby to be associated with that ridiculous line.
#12
I'm embarrassed for MINI/BMW. They completey dropped the ball on this one. It was as bad or worse than the guys sucking someone else's finger for chip/cheese residue and later sniffing someone's pants. Other than being completely tasteless, it didn't promote the 4-door and AWD capability. I'm not saying it will happen but I really don't want my car and major hobby to be associated with that ridiculous line.
But I totally agree it was a missed chance to talk about the AWD. I was kind of thinking they should have done a rally oriented commercial but on the other hand for a lot of people space is a pretty big factor so I'm think as odd as the add was, it still might have helped convince some people to take a look...
Also interesting they chose to highlight Pure Red. I really want to see that color in person now.
#13
http://www.flickr.com/photos/2420279...n/photostream/
It is really nice in person. I took the image above at MINI Takes the States last year.
It is really nice in person. I took the image above at MINI Takes the States last year.
#14
http://www.flickr.com/photos/2420279...n/photostream/
It is really nice in person. I took the image above at MINI Takes the States last year.
It is really nice in person. I took the image above at MINI Takes the States last year.
#17
Here's a link to the ad for anyone who hasn't seen it. I didn't hate the ad, but MINI should be able to do much better IMHO.
http://www.hulu.com/adzone2011?wfw#50120617
http://www.hulu.com/adzone2011?wfw#50120617
#19
The Countryman ad was rather goofy IMO. However, somehow Chrysler came up with a very cool vibe for a rebadge Sebring --amazing:
http://www.youtube.com/watch?feature...&v=SKL254Y_jtc
MINI - 25
Chrysler - 31
http://www.youtube.com/watch?feature...&v=SKL254Y_jtc
MINI - 25
Chrysler - 31
#20
#21
You'll also note that it uses the standard multi-position well cover and the optional flat load floor. That would be the $250 dollar option that seems to be eluding us on the order form.
#22
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The Commercial was just plain ""STUPID""
They did nothing at all to appeal to anyone to go to a dealer and check out the Countryman at all. That car could have been any car.
They had the opportunity to tell America about the All Wheel Drive, The Rear Passenger seat room, Rear windows go down, The Fuel Economy, The countless options, The Fun Factor of owning and driving a Mini. (ETC.)
They did nothing of the sort. It was a waste of three million dollars and the idiot that approved that stupid farce of a commercial should be fired. It was Awful.
And I really like the ""COUNTRYMAN"" myself and may purchase one when they come out with a WRC or JCW model that I like as much as I do my 2009 Factory JCW.
They had the opportunity to tell America about the All Wheel Drive, The Rear Passenger seat room, Rear windows go down, The Fuel Economy, The countless options, The Fun Factor of owning and driving a Mini. (ETC.)
They did nothing of the sort. It was a waste of three million dollars and the idiot that approved that stupid farce of a commercial should be fired. It was Awful.
And I really like the ""COUNTRYMAN"" myself and may purchase one when they come out with a WRC or JCW model that I like as much as I do my 2009 Factory JCW.
#23
They did nothing at all to appeal to anyone to go to a dealer and check out the Countryman at all. That car could have been any car.
They had the opportunity to tell America about the All Wheel Drive, The Rear Passenger seat room, Rear windows go down, The Fuel Economy, The countless options, The Fun Factor of owning and driving a Mini. (ETC.)
They did nothing of the sort. It was a waste of three million dollars and the idiot that approved that stupid farce of a commercial should be fired. It was Awful.
And I really like the ""COUNTRYMAN"" myself and may purchase one when they come out with a WRC or JCW model that I like as much as I do my 2009 Factory JCW.
They had the opportunity to tell America about the All Wheel Drive, The Rear Passenger seat room, Rear windows go down, The Fuel Economy, The countless options, The Fun Factor of owning and driving a Mini. (ETC.)
They did nothing of the sort. It was a waste of three million dollars and the idiot that approved that stupid farce of a commercial should be fired. It was Awful.
And I really like the ""COUNTRYMAN"" myself and may purchase one when they come out with a WRC or JCW model that I like as much as I do my 2009 Factory JCW.
They didn't talk about the quality of the leather, weave of the carpet, or the wattage of the stereo, either.
But that's not what they were trying to do.
All wheel drive may be important to you, but it just wasn't the focus of this particular ad.
MINI/BMW tried to highlight that despite the fact that it's a MINI, it' still big enough to carry what you may want to carry, which it did in a fun, MINI-like way.
Maybe the next commercial will focus on what's important to you, or the reason YOU might buy a Countryman, but this particular commercial wasn't it.
#24
But that's not what they were trying to do.
All wheel drive may be important to you, but it just wasn't the focus of this particular ad.
MINI/BMW tried to highlight that despite the fact that it's a MINI, it' still big enough to carry what you may want to carry, which it did in a fun, MINI-like way.
Maybe the next commercial will focus on what's important to you, or the reason YOU might buy a Countryman, but this particular commercial wasn't it.
Seems like the thought process would have been - "We're going to drop a buttload of money on this one ad. What is the most important selling point we should highlight?" And someone's answer was cramming the boot? Really?
In addition to that, where MINIs commercials in the past that involved double entendres were witty, this one just struck me as juvenile. I pin that more on the ad agency than MINI though.
Maybe someone can come up with some window stickers or badges "Cram My Boot!" for the Countryman owners.
#25
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Scott & Sara
Watch that stupid commercial and they cold have used any car at all. I think they wasted three million dollars.
If they wanted to be funny they should have used the video of the 26 people or more crammed into the Mini Countryman for the Guinness world record.
Any way you look at it that was an awful commercial.
Look at this U-Tube
http://www.youtube.com/watch?v=RulI73Vq2LQ
They did this in a Mini Hatchback, Just think how many they coud fit into a Countryman. It sure would have been better at showing fun with a countryman then that guy just yelling and screaming.
That was a stinko stupid say nothing waste of three million dollars.
If they wanted to be funny they should have used the video of the 26 people or more crammed into the Mini Countryman for the Guinness world record.
Any way you look at it that was an awful commercial.
Look at this U-Tube
http://www.youtube.com/watch?v=RulI73Vq2LQ
They did this in a Mini Hatchback, Just think how many they coud fit into a Countryman. It sure would have been better at showing fun with a countryman then that guy just yelling and screaming.
That was a stinko stupid say nothing waste of three million dollars.
Last edited by ronnie948; 02-07-2011 at 10:16 AM. Reason: add stuff