I get the impression that BMW is targeting a pretty young, primarily male audience. However, everyone I know who is interested in getting a Mini is over 40 (the male part still stands though). Our dealer here in Denver reports similar results. Not that I am trying to pry or anything, but I would love to find out if my little snapshot of the Mini market is right on target or skewed. Any ideas out there as to how we might conduct a poll?

 

Just turned 32. Male.

 

Great idea! I just added a poll on the home page to ask just this very question. Given that MINI was targeting 1/3 of all sales of MINIs in the US to be S models and demand appears to be more on the order of 2/3...it should be interesting to see if the demographic target is correct.

>>Any ideas out there as to how we might conduct a poll?


Mark
---
https://www.northamericanmotoring.com

 

31/M

 

42/M bought for 36/F
42/M having tooooo much fun

 

58/M impatiently waiting for S in Nov

 

I think the Mini may be the answer to world peace. Amagine if one were given to a suicide bomber--he could change his mantra from "Let's Murder" to "Let's Motor" He would have something to live for, and all the people who would be smiling at him and the car would make him rethink his negative opinions of the world.
Our dealer told us there is no real demographic for this car--more a psycho-graphic of folk who just like something different. We have had everyone from musclecar drivers to school kids hoot and hollar about ours, even the 4 wheel drive redknecks seem to like it. We have had people follow us home to see it, been unable to find our waitress because she was in the parking lot looking at it, old people and teenagers etc. Even our Australian Shepard likes it.!! :smile:

 

>> Our dealer told us there is no real demographic for this car--more a psycho-graphic of folk who just like something different. We have had everyone from musclecar drivers to school kids hoot and hollar about ours, even the 4 wheel drive redknecks seem to like it. We have had people follow us home to see it, been unable to find our waitress because she was in the parking lot looking at it, old people and teenagers etc. Even our Australian Shepard likes it.!! :smile:

What a great post! Is the waitress tale really true?

Perhaps your dealer is right. My mother-in-law's 82 yr old "boyfriend" was wowed by the Mini when I took him to visit our local dealer on Easter Sunday. He said that perhaps he had better get on the wait list real soon, then laughed and said that at his age you had to squeeze in as much fun as you could, and the Mini looked like a lot of fun!!

 

Great post Ron.
Just wanted to add.....
25/M

SW

 

26 male!

 

Single 26/M Web Engineer in Salt Lake City, UT

Picking up my Pure Silver/Black top regular Mini with Performance package at MSRP tomorrow. My specially fully ordered MINI S at MSRP should be here first week of July! Stoked on these cars!!

 

This is my AARP year. . .50! I had a British Green/White roof MINI when I lived in Buckinghamshire in the '70s. Though it was an 850cc, it was great on those "B" roads from Oxan to Bucks. My British Green/White roof MINI Cooper has a June delivery with Crown MINI of Richmond, VA. Though I drove 'em both, I'm too immature to own a MINI Cooper S. . . I'd have a dozen tickets within an hour. It's gonna be great dodging the National Park police on the Colonial Parkway this summer! The Terror of Williamsburg! Oh, my wife says it'll look great next to her PT Cruiser!

 

I had a 1275 mini back in the early 70's.. strickly a SCCA race car. Right hand drive. Loved it! When I saw the new MINI at the auto show in Toronto last year, I said, I have got to have one. Now I do. 52 years old but feel 25 again!

 

I have had 4 Minis over the years; from a 998 to a 970 ex-factory car, to a 1275, and a 1293 race car. The most I ever paid for one was $1500, including race prep Minilites, and a spare motor and gearbox. As such, I am reluctant to pay $20,000 for an S, much less, $30,000 with all the junk they are throwing on them and the markup they are getting. I am 54 years old and my "main" thing has become Alfas and Italian small displacement sports-racers of the 1950s

 

M/39 S model in november that is >8=(
:evil:

 

my wife has a yellow/black mini,she is 27, my red/white "s" will be here around christmas, I,m 42 :smile:

 

New to site, located in Oz, Male/27 Near fully-optioned Dark Silver 'S', dealer says delivery in July. Taken a test drive of Cooper (Awesome), no demo S's yet, maybe mid-may.

 

>>New to site, located in Oz, Male/27 Near fully-optioned Dark Silver 'S', dealer says delivery in July. Taken a test drive of Cooper (Awesome), no demo S's yet, maybe mid-may.

Welcome to the site.
You are going to love it!!!
Nice choice in color too.
SW

 

M/43
Central Vermont
Semi-Conductor Manufacturing Technician
Subaru Impreza
Toyota RAV-4
4 siamese cats
1 cockapoo
1 speeding ticket (50 in a 35, 1996)

 

34/M
Frequency Coordinator/Drummer
VW Passat V6 (will be traded for the Mini S)
VW Beetle

Dave

 

40/M
Internet Software
Audi A6

Ordered Mini Silver with Black top; Luxury and Sport Options

 

>>
>>What a great post! Is the waitress tale really true?
>>
>>Perhaps your dealer is right. My mother-in-law's 82 yr old "boyfriend" was wowed by the Mini when I took him to visit our local dealer on Easter Sunday. He said that perhaps he had better get on the wait list real soon, then laughed and said that at his age you had to squeeze in as much fun as you could, and the Mini looked like a lot of fun!!
>>
Yes!! It's true. Oh, more fun. My wife and I stuffed 50# of pottng soil (yes, it was in a bag) 2 flats of flowers, 100 feet of gardenhose, 6 bags of groceries2 bags of dog food, several dog toys and the two of us in it also. I guess we won't miss the race van at all until I get back into the racing motorcycle thing again. This car is so much fun, I can hardly stand it.

 

35M
Systems Analyst
Miata (trading in on Indie Blue/White top Mini)

 

I had 1275 powered 65 998 in the early 80's. It was RHD.

M/49
South Eastern Connecticut
Bridge Design Engineer
Original 1965 Ford Mustang 2+2 with High Performance Package
2000 GMC Sierra
1965 International Scout Pickup Plow Truck

Getting a pre-spec Cooper S. Chili Red, White Top, Silver 17" S Lite wheels.

It should be here end of June


Gary

 

21M
Toyota Advertising
Getting S end of summer!