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When I ordered my Clubman I deliberately went with cloth seats knowing that I was going to have sheepskin seat covers custom fabricated. Finally they arrived. I thought I'd share some photos. All the appropriate cutouts are there so that the handles and airbags are not covered. These were made by Superlamb in San Diego, CA. The color is charcoal. The fleece is nearly 1" thick.
I will contradict the other opinions and say - love 'em .
And as someone who, as a comfort measure, put them in a car with no A/C during my college years I will say that they feel great in summer and winter - far better than leather, pleather, or cloth.
For my part, I wouldn't go this route. But then, I have four dogs, and the mere thought of trying to get stray fur out of those is enough to make me shudder.